2.5K
Downloads
97
Episodes
The Author’s Voice, Candy, Colleen, and Peter, talk with each other and guests about how writers can take their book from Blank Page to Bestseller. From published authors to industry professionals and everyone in between, Blank Page to Bestseller sheds light on the many facets of the publishing industry.
Episodes
Tuesday Mar 17, 2026
Tuesday Mar 17, 2026
Biz Buzz
Ghost Categories On Amazon
What is a ghost category and why should you stay away from them? Amazon rarely makes it easy for us to understand the inner workings of the website. In this week's Biz Buzz segment we talk about one of the confusing parts of Amazon's website - the ghost category.
When a publisher puts a book on sale, they have the option to select three categories from a prescriptive list. But Amazon doesn't have to use those categories to sell books to it's customers. Often times a publisher (or author) will inadvertently select a category that does not match with the categories on Amazon which places the book into what we call ghost categories.
We talk all about these categories, how to avoid them and even if you should avoid them, and much on in this segment.
Timestamps
Biz Buzz Segment: The Ghost Categories On Amazon (4:45)
The Author's Voice Links
From Publisher's Weekly - Last Call for Mass Market Paperbacks
From The Guardian - "We're Losing Accessibility": the US says goodbye to the mass-market paperback
Become a Friend of The Show!
Support the Show - Become a Friend of the Show for only $2/month
Join The Author's Voice Association
Apply to join The Author's Voice Association
Read our book!
NOW ON SALE! - The Write Way: Conversations with Publishing Pros
Stay In Touch With The Author's Voice
Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads
Watch all of our Biz Buzz segments and more on YouTube
Learn more about The Author's Voice on our website: theauthorsvoice.org
No comments yet. Be the first to say something!