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The Author’s Voice, Candy, Colleen, and Peter, talk with each other and guests about how writers can take their book from Blank Page to Bestseller. From published authors to industry professionals and everyone in between, Blank Page to Bestseller sheds light on the many facets of the publishing industry.
Episodes
7 days ago
7 days ago
The Importance of Your Author Brand
This week's show is all about your author brand and Colleen is main character of this week's show. Colleen begins with her third segment in the Building Your Author Brand series. Miss out on the first two episodes? Check out the links below!
Then, in our Guest Interview segment Colleen talks with designer AK Westerman. AK is a book cover artist and she talks with Colleen about her love of art, the way she works with authors, and much more.
Conversations with Colleen
Building Your Author Brand Part 3
Colleen continues her series on how authors can build a better brand. This week, Colleen talks about the importance of building your own email list. She talks about how you can begin collecting your reader's emails for future communication. Plus, she talks about some of the features within the many email marketing platform that you should consider when selecting which one to use.
Guest Interview
AK Westerman
This week, Colleen talks with designer and artist AK Westerman. AK works with authors on creating their book cover. From the initial stages, AK works alongside authors to create a stellar book cover that is the perfect match for their story.
Timestamps
Conversations with Colleen: Building Your Author Brand Part 3 (2:13)
Guest Interview: AK Westerman (9:34)
The Author's Voice Links
Episode Links
Building Your Author Brand Part 1
Building Your Author Brand Part 2
AK Westerman Links
Website - Instagram - Facebook
External Links
NOW ON SALE! - The Write Way: Conversations with Publishing Pros
Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads
Watch all of our Biz Buzz segments and more on YouTube
Learn more about The Author's Voice on our website: theauthorsvoice.org
Tuesday Jun 10, 2025
Tuesday Jun 10, 2025
Biz Buzz Segment
A Case Study In Publishing - And How To Spot a Fraud
Recently, news came out about missed royalty payments from Unbound (now known as Boundless). With the news of the missed payments, there came some great informative articles which took a look at Unbound. On this week's episode, we lay the groundwork for the Unbound (now known as Boundless) saga. In the second part of the segment, we talk about how authors can be on the lookout for potential bad actors and scams.
Check out the links down below for more about the articles we discuss and some of the links mentioned in the show.
Timestamps
Biz Buzz: A Case Study In Publishing - And How To Spot a Fraud (3:21)
The Author's Voice Links
Episode Links
Reddit Post About The Bookseller Article
External Links
NOW ON SALE! - The Write Way: Conversations with Publishing Pros
Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads
Watch all of our Biz Buzz segments and more on YouTube
Learn more about The Author's Voice on our website: theauthorsvoice.org
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
Biz Buzz Segment
Questions From Around the Industry
Each of us answers a question we've heard asked from around the publishing industry. From trusted places to publish to the best type of format for your book and how you can tie it all together with your business.
What questions do you have in the publishing industry?
Timestamps
Biz Buzz: Questions From Around the Industry (2:28)
The Author's Voice Links
Episode Links
External Links
NOW ON SALE! - The Write Way: Conversations with Publishing Pros
Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads
Watch all of our Biz Buzz segments and more on YouTube
Learn more about The Author's Voice on our website: theauthorsvoice.org
Tuesday May 20, 2025
Tuesday May 20, 2025
Biz Buzz Segment
Selling Your Book Online
How do authors sell their book online? From Amazon to their own website to book box and more, there are many avenues authors can take to reach readers online. Amazon has recently reworked their royalty rates for print books priced below a certain price and we began by covering that change. We also talk about how authors can sell both hard copies and ebook copies of their book on their own website. Finally, we talk about some of the newer ways that authors can reach new readers such as places like Kickstarter or book boxes.
Timestamps
Biz Buzz: Selling Your Book Online (1:51)
The Author's Voice Links
NOW ON SALE! - The Write Way: Conversations with Publishing Pros
Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads
Watch all of our Biz Buzz segments and more on YouTube
Learn more about The Author's Voice on our website: theauthorsvoice.org
Tuesday May 13, 2025
Tuesday May 13, 2025
How do you sell your book? This week we discuss two separate avenues for book sales - bookstores and audiobooks.
Biz Buzz Segment
Bookstores and Authors
Peter and CaZ talk about how authors can work with bookstores to sell their book. With a particular focus on brick and mortar stores, and indie bookstores specifically, authors can work with their local bookstores to promote their book. There is no right way to work with bookstores but there are a few ways we share about how you can make it easier to see you book on shelves or collaborate to have a book signing.
Guest Interview w/ Vaughn Fahie
The Importance of Audiobooks
Colleen and Peter talk with Vaughn Fahie about all things audiobooks! Vaughn believes everyone has their own unique Voice Print and shares why authors, especially non-fiction authors, should work to have their book in audiobook format.
Timestamp
Biz Buzz: Bookstores and Authors (3:53)
Guest Interview w/ Vaugh Fahie (32:50)
Links From the Show
The Bookshop Review: What Bookstores Mean to America
Vaugh Fahie: Facebook - Website
The Author's Voice Links
NOW ON SALE! - The Write Way: Conversations with Publishing Pros
Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads
Watch all of our Biz Buzz segments and more on YouTube
Learn more about The Author's Voice on our website: theauthorsvoice.org
Tuesday May 06, 2025
Tuesday May 06, 2025
This week we talk about bookstores and libraries. The Biz Buzz segment covers how authors and libraries can work together. Then Peter takes a look at the book, The Bookshop by Evan Friss for this month's book review segment.
Biz Buzz Segment
Libraries and Authors
How can libraries ad authors work together? Libraries are great places for readers to discover new books, fall in love with stories, research new topics, and much more. How can authors work with their local library for events, programming, or just to have their book in circulation? We talk about all of that and more in this week's Biz Buzz segment.
Book Review Segment
The Bookshop and Kobo Reviews
This month's book review with Peter is a bit of a two-part review. First, he reviews this month's book - The Bookshop: A History of The American Bookstore by Evan Friss. This book covers everything from colonial bookstores like the one run by Founding Father Benjamin Franklin to the big department store bookshelves, from small independent stores to international giants like Amazon. This story, from the perspective of the booksellers themselves is a great way to look at the importance of bookstores in American communities.
Then, Peter reviews the Kobo app. More an more indie authors are looking at ways to share their books outside of just Amazon and Kobo provides that ability. What is similar to Kindle, what is different? Peter takes a look at the ins-and-outs of the Kobo app.
Timestamp
Biz Buzz: Libraries and Authors (2:40)
Book Review Segment: The Bookshop (25:24)
Links From the Show
YouTube Video: What Bookstores Mean to America
The Author's Voice Links
NOW ON SALE! - The Write Way: Conversations with Publishing Pros
Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads
Watch all of our Biz Buzz segments and more on YouTube
Learn more about The Author's Voice on our website: theauthorsvoice.org
Tuesday Apr 29, 2025
Tuesday Apr 29, 2025
This week's theme on the show is Reader Magnets. What are they and why are they important for authors to create in their marketing plan?
Biz Buzz Segment
The Best Reader Magnets
Reader magnets are ways that authors can attract new readers. Colleen begins the segment with a look into the different kinds and versions of reader magnets. Then the three of us talk more in-depth about the reader magnets and why each type of these might be beneficial to certain types of authors.
Conversations with Colleen Segment
How to Capture More Readers
In Part 2 of the Creating Your Author Brand series, Colleen shares the importance of reader magnets. What are reader magnets? How can authors use them? What are the difference between fiction and non-fiction reader magnets?
There is no one sized fits all definition of reader magnets but Colleen takes a look at the variety of reader magnets and how they can be used by authors to find, connect with, and capture more readers for their books.
Timestamp
Biz Buzz: The BEST Reader Magnets (3:05)
Conversations with Colleen: How to Capture More Readers (31:18)
Links From the Show
YouTube Video: Conversations with Colleen: How to Capture More Readers
Conversations with Colleen part 1: What Goes In Your Brand?
The Author's Voice Links
NOW ON SALE! - The Write Way: Conversations with Publishing Pros
Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads
Watch all of our Biz Buzz segments and more on YouTube
Learn more about The Author's Voice on our website: theauthorsvoice.org
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
In this week's episode we talk popularity. They say that life is not a popularity contest but it certainly is in the publishing world! This week we talk about the popularity of print books and share what makes some characters so popular.
Biz Buzz Segment
The Popularity of Print Books
There is nothing quite like cracking open a fresh book . Whether it's a hard back treasure or an easy reading trae paperback, print books are still all the rage. Even with the increased popularity of ebooks and audiobooks, print books have maintained their popularity with readers and publishers alike. What makes this format so popular?
Tales and Threads Segment
What Makes Your Characters Loveable?
Why do readers fall in love with your book? It's your characters!
This month, CaZ talks about the importance of having characters your readers will love. What makes a lovable character? What are some popular characters beloved by their fans? And most importantly, how can you take those traits and add them to your characters?
Timestamp
Biz Buzz: The Popularity of Print Books (3:28)
Tales and Threads: What makes your characters lovable? (25:52)
Watch on YouTube
What Makes Your Characters LOVEABLE?
The Author's Voice Links
NOW ON SALE! - The Write Way: Conversations with Publishing Pros
Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads
Watch all of our Biz Buzz segments and more on YouTube
Learn more about The Author's Voice on our website: theauthorsvoice.org
The Author's Voice
The Author's Voice is the premier online training platform for authors, speakers, and entrepreneurs looking to add a new revenue stream in their business. Whether you are an author looking to publish your book or an administrative assistant looking to expand your business by working with authors and speakers, we have the training programs to help you become a Certified Publishing Professional.